PirateSoftware is right, this needs to stop
Source: YouTube · Theo - t3․gg · published Dec 20, 2024 · 15:15
Indie game platform itch.io was taken down when Funko's AI-powered brand protection company bypassed proper channels and went directly to their DNS provider 0:00-0:29.
Key Takeaways:
• BrandShield sent a takedown notice to DNS provider Iwantmyname instead of itch.io, causing the entire domain to be disabled 4:53-5:34
• The incident demonstrates how users on a service can create problems that affect lower layers of the tech stack without proper involvement 5:55-8:02
• BrandShield's response blamed service providers while avoiding responsibility for not following proper procedures 10:07-11:02
• Both Funko and BrandShield issued statements that failed to properly apologize or acknowledge their mistakes in the process 13:48-14:19
This incident highlights the dangers of automated brand protection systems that bypass established reporting channels 12:54-13:03.
Sources:
- 0:00-0:29 Explanation of why itch.io went down
- 4:53-5:34 How BrandShield bypassed proper channels
- 5:55-8:02 The liability chain in tech services
- 10:07-11:02 BrandShield's response to the incident
- 12:54-13:03 Problems with AI brand protection
- 13:48-14:19 Funko's response to the incident
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First 800 characters of the transcript
if you're a prolific enough gamer you might have noticed that hiio was down a few days ago the reason is utter chaos throughout my years I've seen a lot of different ways that a website can go down I've never seen one quite as weird dumb and just worth talking about as this one quickly from their words hiio has been taken down by original Funko because they Ed some trash AI powered brand protection software that created some bogus fishing report to our registar who ignored our responses and just disabled the domain this isn't that simp Le this is hilarious they even called his mom yes the hi founder and owner's mom got called because they were so upset about the social media that this is chaos and we have a lot to talk about and I promise you we'll get there right after a quick word from t…