Female Models Close 67% More Deals, Hidden Costs in Ad Targeting, & Snapchat’s Money Play | Ep. 3022
Source: YouTube · Marketing School - Daily Marketing Tips · published Aug 13, 2025 · 15:34
Adding a female model to sales calls increased close rates from 24% to 67% due to primal psychological effects of status association 0:56.
Key Takeaways:
• A model in the background improved sales close rates by 67% (vs. 24% without) and reduced support tickets by 62% 1:27.
• Payment speed increased 3.2x, and client retention rose to eight months on average 1:34.
• Marketing should focus on ideal customer profiles, not broad inclusivity, as data shows higher ROI when targeting specific audiences 4:44.
• Snapchat has a 3x return on ad spend and 34% of users are likely to buy after seeing an ad, outperforming other platforms in conversion 12:21.
The video argues that effective marketing is rooted in data-driven targeting, not broad ethical mandates, and highlights how psychological triggers and platform-specific performance drive real business results.
Sources:
- 0:56 Discussion of increased close rates with female models and psychological status association.
- 1:27 Results from demo, support, and payment performance with models.
- 1:34 Client retention and payment speed improvements.
- 4:44 Shift in marketing toward ideal customer targeting over DEI mandates.
- 12:21 Snapchat’s high conversion rate and return on ad spend compared to other platforms.
Generate CPE Credits
Generate a professional CPE document from this video's transcript.
Estimated credit: 0.5 CPE hours
Estimate uses the video runtime (1 hour ≈ 1 CPE, rounded to the nearest 0.5, minimum 0.5, maximum 2.0). The final amount can be lower after review, never higher.
Topic: Cybersecurity. Commonly maps to: Security and Risk Management, Security Operations. Exact CISSP domains are assigned during generation.
Free account. One generation at a time, with a daily limit.
CPEBuddy is independent and not affiliated with or endorsed by ISC2, ISACA, or any certification body. Exports are formatted for common CPE submissions; acceptance is at your certification body's discretion.
Transcript Preview
First 800 characters of the transcript
[Music] Uh, I want to talk a little about how adding a female model increased a 67% close rate. Do you want to read it? Yeah. So, this is interesting and I I'll share something about our um our email our outbound right now. So, um, basically, so this guy Dan says this guy got a 67% close rate on his sales calls by hiring a model to do literally nothing in the background. Right? So, basically, here's how it works. client joined um immediately joined a call immediately was engaged and closed in 12 minutes 8,400 deal right so he's like he so basically he's he's on a sales call and then you have a model in the background or whatever right and he's like what the what the f he's like okay so he tested it 50 more times with a model >> wait is this B TOC or B2B it must be B to C >> I am not sure w…