Auth0 Keynote: Agentic Commerce, B2B Connect & Customer Identity Innovations
Source: YouTube · Okta · published Sep 24, 2026 · 46:57
BLUF: Auth0 redefines identity as a primary driver of business growth, introducing new tools to capture revenue through frictionless consumer experiences and secure agentic commerce, while simplifying enterprise B2B adoption via B2B Connect. 2:05
Key Takeaways:
• Identity as a Growth Multiplier: Identity is no longer just a security function but a board-level discussion focused on measurable outcomes like customer acquisition, lifetime value, and fraud reduction. 2:15
• Auth0 Identity Conversion Suite: This new suite includes Anonymous Sessions to preserve user intent before login and an Experiment Center for A/B testing auth flows, directly reducing cart abandonment and increasing conversion rates. 8:22
• Universal Components for Agents: To address security risks in AI interactions, Auth0 introduces sandboxed identity components that allow users to update sensitive data (like payment info) securely within an agent's chat interface without exposing data to the agent. 13:31
• UCP Integration for Agentic Commerce: Auth0 is one of the first identity providers to support Google’s Universal Commerce Protocol (UCP), enabling brands to reach customers directly inside AI agents like Gemini with personalized, secure checkout experiences. 16:44
• Auth0 B2B Connect: This solution allows companies to layer enterprise-grade features (SSO, SCIM, multi-tenancy) onto their existing identity stack in days rather than months, helping them win larger enterprise deals without costly platform migrations. 22:51
Auth0’s latest innovations demonstrate that secure, scalable identity infrastructure is essential for capturing value in both traditional digital channels and the emerging landscape of AI-driven commerce. By reducing friction for consumers and simplifying enterprise compliance, Auth0 positions identity as a critical lever for sustainable business growth.
Sources:
- 2:05 Gareth Davies introduces identity as a board-level growth driver.
- 2:15 Discussion on shifting identity conversations from technical protocols to business outcomes.
- 8:22 Announcement of the Auth0 Identity Conversion Suite.
- 13:31 Introduction of Universal Components for Agents to secure AI interactions.
- 16:44 Announcement of Auth0’s support for Google’s Universal Commerce Protocol.
- 22:51 Launch of Auth0 B2B Connect for enterprise readiness.
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Transcript Preview
First 800 characters of the transcript
Please welcome Auth0’s Chief Product Officer, Gareth Davies. Good morning everyone. I'm thrilled to be here at Oktane
with you all. Now earlier
this morning, Todd laid out the definitive blueprint
for securing your agentic enterprise. Consider this blueprint,
your personal guide designed to help you bypass the hype
and confidently meet the AI moment. Now, let's cast
our sights beyond the agentic workforce and discuss what it means to deliver
secure, delightful customer experiences that increase revenue
whilst decreasing risk. But first, let's acknowledge
this ain't easy. Your customers expect
more from every single interaction. Meanwhile, there's an ever present and
growing risk surface you need to mitigate. And as you balance
this tension between revenue and risk, many of you I know are s…